brand

New research by JU Davis College of Business and Technology marketing professors reveals food ordering apps influence brand loyalty

by
Dr. Irina Toteva, an assistant professor of marketing in the Davis College of Business & Technology at Jacksonville University.

JACKSONVILLE, Fla., October 23, 2024 /PRNewswire/ — We’ve all had days when we don’t feel like going out to dinner, so we put away our cellphones and place an order on DoorDash or another third-party grocery app, an online food delivery industry designed to 1.02 trillion dollars just last year. Dr. Irina Toteva, assistant professor … Read more